教師資料查詢 | 類別: 期刊論文 | 教師: 郭宗賢 KUO, TSUNG-HSIEN (瀏覽個人網頁)

標題:How a training institute acquires learner satisfaction and loyalty under economic recession
學年102
學期2
出版(發表)日期2014/02/01
作品名稱How a training institute acquires learner satisfaction and loyalty under economic recession
作品名稱(其他語言)
著者Ho, Li-An; Kuo, Yen-Ku; Kuo, Tsung-Hsien
單位
出版者
著錄名稱、卷期、頁數Total Quality Management & Business Excellence 25(1-2), p.158-174
摘要For training institutes to be competitive in a customer-driven market, they must learn to satisfy their learners by knowing how to foster positive learning experiences. The present study proposes an adult learning model that views (1) motivation, (2) learning barriers and (3) perceived classroom climate as critical factors that (4) promote learner satisfaction and (5) stimulate learner loyalty towards a training institute. Sample data, collected from adult learners (n = 629) who participated in finance courses offered in a financial education context, were analysed using structural equation modelling. Results show that motivation, barrier and classroom climate are critical elements for a positive learning experience. Specifically, classroom climate has a direct impact on both learner satisfaction and loyalty. In addition, motivation and barriers influence learner loyalty indirectly through perceived satisfaction, indicating that it is crucial for training institutes to attempt various methods to enhance or retain learners' satisfaction towards an institute in conjunction with fostering learning motivation, resolving learning conflicts, and maintaining a positive learning environment.
關鍵字motivation;barriers;classroom climate;satisfaction;professional development;training institute
語言英文
ISSN1478-3371;1478-3363
期刊性質國外
收錄於SCI;EI;
產學合作
通訊作者Ho, Li-An
審稿制度
國別英國
公開徵稿
出版型式,電子版,紙本
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