教師資料查詢 | 類別: 期刊論文 | 教師: 池秉聰 Chih, Ping-tsung (瀏覽個人網頁)

標題:Illegal Downloading of Pop Music among University Students in Taiwan: An Agent-Based Model Simulation
學年105
學期1
出版(發表)日期2017/01/05
作品名稱Illegal Downloading of Pop Music among University Students in Taiwan: An Agent-Based Model Simulation
作品名稱(其他語言)
著者Chi-Ling Pai; Bin-Tzong Chie
單位
出版者
著錄名稱、卷期、頁數Journal of Consumer Behaviour 16(3), p.197–211
摘要The lifestyle and consumption patterns of the current mobile generation (m-generation), born after the Internet gained popularity, have changed dramatically. This study investigated university students' consumption attitude toward pop music and their behavior of illegally downloading such music by considering different law enforcement environments. In the first stage of our study, we designed and administered a questionnaire survey and collected 424 responses. The valid sample size was 394. On the basis of the sample, we developed a behavioral model that could be customized according to individual observation. In the second stage, we developed an agent-based model for performing a simulation.

This study divided law enforcement environments into combinations of the probability of being arrested engaging in illegal downloading behavior and the financial penalty after being caught. The results revealed that in an environment where the strength of law enforcement is increased, the agents' willingness to illegally download music in the model decreases. This empirical study highlighted that the deterrent effects in both the real world and simulated model were more sensitive to the probability of being caught primarily because of illegal downloading behavior.

Therefore, the study suggests that for the m-generation of the post-Internet age, the most feasible approach to achieving instant results is through effective and certain law enforcement, which can effectively reduce the copyright infringement in the pop music industry caused by illegal downloading.
關鍵字Pop music;Illegal downloading;Law enforcement strength;Deterrent effect;Agent-based model
語言英文
ISSN1479-1838
期刊性質國外
收錄於SSCI;
產學合作
通訊作者Chi-Ling Pai
審稿制度
國別英國
公開徵稿
出版型式,電子版
相關連結
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