教師資料查詢 | 類別: 期刊論文 | 教師: 廖述賢 LIAO SHU-HSIEN (瀏覽個人網頁)

標題:Interactivity, engagement, trust, purchase intention and word-of-mouth: A moderated mediation study
學年107
學期2
出版(發表)日期2019/03/07
作品名稱Interactivity, engagement, trust, purchase intention and word-of-mouth: A moderated mediation study
作品名稱(其他語言)
著者Shu-Hsien Liao; Yu-Chun Chung; Wen-Jung Chang
單位
出版者
著錄名稱、卷期、頁數International Journal of Services Technology and Management 25(2), p.116-137
摘要This paper presents a model of influence of interactivity and engagement on hotel customers' purchase intention and word-of-mouth by simultaneously including trust as a mediator, analyses the direct and indirect effects among these constructs and examines the moderated mediation effect of brand loyalty. In the proposed model, purchase intention and word-of-mouth are indirectly affected by interactivity and engagement respectively in the hospitality industry, via the mediation of trust. Besides, the indirect effect of interactivity on purchase intention and engagement on word-of-mouth through trust will be stronger with higher brand loyalty than for those with lower brand loyalty. Empirical testing using a survey of 408 Taiwan consumers in hospitality and tourism confirms our hypothesised effects. Finally, managerial implications and limitations of our findings are discussed.
關鍵字interactivity;engagement;trust;purchase intention;word-of-mouth;brand loyalty;moderated mediation;fan page;Facebook;social media;tourism;hospitality
語言英文
ISSN1741-525X; 1460-6720
期刊性質國外
收錄於ESCI;
產學合作
通訊作者
審稿制度
國別英國
公開徵稿
出版型式,電子版,紙本
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