教師資料查詢 | 類別: 期刊論文 | 教師: 陶治中 Tao Chi-chung (瀏覽個人網頁)

標題:A Modified Decomposed Theory of Planned Behaviour Model to Analyze User Intention towards Distance-Based Electronic Toll Collection Services
學年105
學期2
出版(發表)日期2017/02/26
作品名稱A Modified Decomposed Theory of Planned Behaviour Model to Analyze User Intention towards Distance-Based Electronic Toll Collection Services
作品名稱(其他語言)
著者Chi-Chung Tao; Chieh-Chih Fan
單位
出版者
著錄名稱、卷期、頁數Promet - Traffic&Transportation 29(1), p.85-97
摘要This study proposes a modified decomposed theory of planned behaviour model (DTPB) that integrates satisfaction and trust into the original DTPB model to explore what kind of factors affect the user intention towards distance-based electronic toll collection (ETC) services. The proposed model is empirically tested by using data collected from a questionnaire survey with a computer assisted telephone interview system. Empirical analysis is carried out in three stages that combine confirmatory factor analysis, structural equation modelling (SEM), and Bayesian network: (1) examination of reliability and validity of the measurement model; (2) analysis of structural model; (3) prediction of the probability of user intention change based on rigorous framework of SEM. The results confirm that the satisfaction and trust have positive effects on the behaviour intention, also validating that five constructs have indirect effects on the behaviour intention through attitude and perceived behaviour control. Compatibility is the most important influence factor, followed by perceived usefulness, facilitating conditions, self-efficacy, and perceived ease of use. The findings of this study identify potential improvements for ETC operator, such as contributing to the society to enhance the company image and trust of enterprise with charity activities, and simultaneously upgrading the information platform of website, software, and Apps.
關鍵字decomposed theory of planned behaviour;structural equation modelling;Bayesian network;distance-based electronic toll collection
語言英文
ISSN1848-4069
期刊性質國外
收錄於SCI;
產學合作
通訊作者Chi-Chung Tao
審稿制度
國別克羅埃西亞
公開徵稿
出版型式,電子版,紙本
相關連結
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