教師資料查詢 | 類別: 期刊論文 | 教師: 李月華 Lee, Yueh-hua (瀏覽個人網頁)

標題:Alignment Effect of Entrepreneurial Orientation and Marketing Orientation on Firm Performance
學年105
學期1
出版(發表)日期2016/10/01
作品名稱Alignment Effect of Entrepreneurial Orientation and Marketing Orientation on Firm Performance
作品名稱(其他語言)
著者Lee, Yueh-Hua
單位
出版者
著錄名稱、卷期、頁數International Journal of Customer Relationship Marketing and Management 7(4), pp.58-69
摘要Previous studies have shown the relevance of corporate entrepreneurial orientation (EO), marketing orientation (MO), and business performance. However, considerable variation exists in the magnitude of the relationship between EO and business performance, and no significant relationship between EO and performance has yet been found. Our central argument is that the benefits of EO depend on firm MO, and the performance of a firm is highest when EO and MO are aligned. This study explored the influence of entrepreneurial–marketing alignments on the performance of small and medium enterprises (SMEs) and determined the variables that are most conducive of the alignment effect on SME growth in the context of the Taiwanese economy. Understanding this relationship is essential for guiding entrepreneurial behavior to improve firm performance.
關鍵字Business Performance;Entrepreneurial Orientation (EO);Marketing Orientation (MO);Opportunity Recognition;Small and Medium Enterprises (SMEs)
語言英文(美國)
ISSN1947-9255
期刊性質國外
收錄於EI;
產學合作
通訊作者
審稿制度
國別英國
公開徵稿
出版型式,電子版
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