教師資料查詢 | 類別: 會議論文 | 教師: 戴敏育 Min-Yuh Day (瀏覽個人網頁)

標題:Toward Understanding the Cliques of Opinion Spammers with Social Network Analysis
學年105
學期1
發表日期2016/08/18
作品名稱Toward Understanding the Cliques of Opinion Spammers with Social Network Analysis
作品名稱(其他語言)
著者Chih-Chien Wang; Min-Yuh Day; Yu-Ruei Lin
作品所屬單位
出版者
會議名稱2016 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining (ASONAM 2016)
會議地點San Francisco, California, USA
摘要Consumer generated product reviews are considered as more persuasive than commercial advertising, and are now an important message source to make purchase decision. Nevertheless, firms may purposely hire spammers to create fake reviews to promote their products and to demote products of their competitors. To create the opinion majority, firms may hire a group of spammers rather than just one or few individual spammers to write fake reviewers. These spammers may act as a group to support other spammers to create a social consensus or majority of opinions. In the study, we attempt to adopt a real case to analyze the social network of spammers by K-core and Clique analysis. Our research results show that the social connection among spammers is stronger than that among non-spammers. Moreover, K-cores and cliques can be used as cues to identify spammers.
關鍵字spammer;opinion spam;spammer community;social network analysis;k-core;clique
語言英文(美國)
收錄於
會議性質國際
校內研討會地點
研討會時間20160818~20160821
通訊作者Chih-Chien Wang
國別美國
公開徵稿
出版型式
出處Proceedings of the 2016 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining (ASONAM 2016)
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