教師資料查詢 | 類別: 期刊論文 | 教師: 張瑋倫 Chang Wei-lun (瀏覽個人網頁)

標題:Service brand and customer attire: A genetic algorithm approach
學年104
學期1
出版(發表)日期2015/12/01
作品名稱Service brand and customer attire: A genetic algorithm approach
作品名稱(其他語言)
著者Wei-Lun Chang; Hui-Chi Chang; Osmud Rahman; Carol Hsu
單位
出版者
著錄名稱、卷期、頁數International Journal of Fashion Design, Technology and Education 8(3), pp.194-205
摘要The service industry has given increasing attention to the significance of brand building. In order to understand and examine the relationships among service experience, perceived brand image and clothing choice, a literature-based conceptual model was developed and genetic algorithm approach was employed. Empirical data were collected from two steakhouses in Taiwan. The results of this study reported how clothing could be used and perceived in a social setting – restaurant. Our findings offer new insights and implications to service brand managers and frontline service employees on the areas of customer perceptions and expectations towards the brand through their clothing choices. In addition, practical strategies for constructing brand personality and customer service were recommended.
關鍵字clothing choice;service experience;brand personality;Taiwan;genetic algorithm
語言英文
ISSN1754-3274
期刊性質國外
收錄於
產學合作
通訊作者Osmud Rahman
審稿制度
國別英國
公開徵稿
出版型式,電子版
相關連結
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