教師資料查詢 | 類別: 會議論文 | 教師: 曹銳勤 RUEY-CHYN TSAUR (瀏覽個人網頁)

標題:Reused Smartphones Pricing Analysis ─ A Duopoly Model Analysis with respect to Apple and Samsung Smartphones
學年104
學期2
發表日期2016/05/14
作品名稱Reused Smartphones Pricing Analysis ─ A Duopoly Model Analysis with respect to Apple and Samsung Smartphones
作品名稱(其他語言)
著者Huang, Yu-Chiao; Tsaur, Ruey-Chyn
作品所屬單位
出版者
會議名稱International Conference in Management Sciences and Decision Making
會議地點Tamkang University, Taiwan
摘要As technology advances, multi-touch smartphones have rapidly become a necessity in the daily lives of most users. In order to expand their market share and attract new users, new generations of smartphones are being introduced in a much shorter interval. As a result, older phones are discarded in greater speed, and thus creating more electronic waste each year. To reduce waste material, the concept of reused smartphones is proposed. In order to attract users to purchase these reused smartphones, this study aims to look into the pricing strategy for Apple and Samsung products as both are top smartphone brands with the highest market shares. Under the duopoly environment, this study uses the Cournot game model to determine the optimal solution in a price competition with Apple set to be the ‘leader’ and Samsung the ‘follower’. While making pricing strategies, manufacturers commonly strive to maximize their profits. Two pricing functions will have a point of intersection, and the solution will be the optimal equilibrium. The model proposed in this study may be taken as reference for manufacturers to understand the reused smartphone market.
關鍵字Smartphone;Duopoly Model Analysis;Cournot game model
語言英文
收錄於
會議性質國際
校內研討會地點淡水校園
研討會時間20160514~20160514
通訊作者
國別中華民國
公開徵稿
出版型式
出處Proceedings of International Conference in Management Sciences and Decision Making
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