教師資料查詢 | 類別: 期刊論文 | 教師: 吳雅鈴 Wu, Ya-ling (瀏覽個人網頁)

標題:Field Effects of Social Media Platforms on Information Sharing Continuance: Do Reach and Richness Matter?
學年105
學期2
出版(發表)日期2017/03/01
作品名稱Field Effects of Social Media Platforms on Information Sharing Continuance: Do Reach and Richness Matter?
作品名稱(其他語言)
著者Shang, S.C.; Wu, Ya-Ling; Li, Eldon Y.
單位
出版者
著錄名稱、卷期、頁數Information and Management 54(2), p.241–255
摘要Based on the Field Theory, this study postulates that the cognitive processes involved in making decisions to share information on social media platforms could be dynamically affected by network features and the contextual environment. The field effect is exerted by the reach and richness of network features, which virtually form a psychological pressure on one’s perception of the sharing situation. A research model is developed, in which the effects of extrinsic and intrinsic motivators on information-sharing continuance are moderated by the network features of social media platforms. A global sample from content contributors in two major social media platform contexts, experience-socialization (ES) platforms (N = 568) and intelligence-proliferation (IP) platforms (N = 653), were collected through the participatory research method. By using partial least-square analysis, the moderating effects of network features on cognitive-sharing processes under the two contexts were confirmed. For contributors on ES platforms, network features negatively moderate community identification and perceived enjoyment toward information sharing. By contrast, for contributors on IP platforms, network features negatively moderate the effects of perceived usefulness and altruistic tendencies on their intention to share, but self-efficacy for sharing is positively induced. The conceptualization of network features and refined knowledge about the situational and contextual effects of social media platforms are useful for further studies on social behaviors and may ultimately benefit platform providers in their attempts to promote information-sharing continuance.
關鍵字Social media;Information-sharing continuance;Extrinsic motivation; Intrinsic motivation;Network features;Reach and richness
語言英文
ISSN0378-7206
期刊性質國外
收錄於SSCI;
產學合作
通訊作者Eldon Y. Li
審稿制度
國別荷蘭
公開徵稿
出版型式,電子版
相關連結
Google+ 推薦功能,讓全世界都能看到您的推薦!