教師資料查詢 | 類別: 期刊論文 | 教師: 黃詠奎 HUANG, YUNG-KUEI (瀏覽個人網頁)

標題:Green attributes of restaurants: What really matters to consumers?
學年104
學期2
出版(發表)日期2016/05/01
作品名稱Green attributes of restaurants: What really matters to consumers?
作品名稱(其他語言)
著者Linchi Kwok; Yung-Kuei Huang; Lanlan Hu
單位
出版者
著錄名稱、卷期、頁數International Journal of Hospitality Management 55, pp.107-117
摘要This study examined which of a restaurant’s green attributes consumers deem most important and how consumers’ attitudes toward various green attributes affect their behavioral intentions. Demographic effects on consumers’ preferences for green attributes and behavioral intentions were also assessed. A quantitative analysis of 382 usable questionnaires revealed that although consumers generally perceived environment-focused attributes to be most important, those who valued food- and administration-focused attributes were more likely to pay more, wait longer, and/or travel farther to dine at a green restaurant. Women tended to rate higher than men in all three categories of green attributes. Consumers in a family with at least one child valued food-focused attributes more than those living in a household without children. Younger consumers were more willing to pay more, wait longer, and/or travel farther to dine at a green restaurant. Theoretical and practical contributions are discussed.
關鍵字consumer behavior;green;green practices;restaurant;sustainability
語言英文
ISSN0278-4319;1873-4693
期刊性質國外
收錄於SSCI;
產學合作
通訊作者Yung-Kuei Huang
審稿制度
國別英國
公開徵稿
出版型式,電子版
相關連結
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