| 標題：Tie Strength, Green Expertise, and Interpersonal Influences on Green Purchase Behavior: The Case of Organic Food Consumption in an Emerging Market |
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| 學年 | 104 |
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| 學期 | 2 |
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| 發表日期 | 2016/06/27 |
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| 作品名稱 | Tie Strength, Green Expertise, and Interpersonal Influences on Green Purchase Behavior: The Case of Organic Food Consumption in an Emerging Market |
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| 作品名稱（其他語言） | |
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| 著者 | Chang, Sheng-Hsiung |
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| 作品所屬單位 | |
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| 出版者 | |
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| 會議名稱 | Academy of International Business (AIB) Annual Meeting 2016 |
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| 會議地點 | New Orleans, U.S. |
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| 摘要 | In an emerging economy context, this paper examine the determinants of green consumers’ purchase behavior on organic food by analyzing the impact of word-of mouth effects (i.e. tie strength, sender’s green expertise, receiver’s green expertise), conformity behaviors (i.e. normative interpersonal influence and informational interpersonal influence) on green purchase intention. The authors conducted a quantitative study based on a survey in Taiwan. Data collection was implemented in a convenience sampling method. Through structural equation modelling (SEM) analysis, data was analyzed and the empirical results indicate that tie strength, sender’s green expertise, and receiver’s green expertise has a positive influence on green consumer’s susceptibility to informational interpersonal influences and normative interpersonal influences, separately. In addition, informational interpersonal influences and normative interpersonal influences both has a positive relationship with green purchase intention, which will further positively influence green purchase behavior. Finally, theoretical implications, managerial implications and avenues for future research are addressed. |
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| 關鍵字 | green purchase behavior;interpersonal influences;tie strength;green expertise;emerging market |
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| 語言 | 英文(美國) |
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| 收錄於 | |
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| 會議性質 | 國際 |
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| 校內研討會地點 | 無 |
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| 研討會時間 | 20160627~20160630 |
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| 通訊作者 | |
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| 國別 | 美國 |
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| 公開徵稿 | |
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| 出版型式 | |
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| 出處 | Academy of International Business (AIB) Annual Meeting 2016 Proceedings |
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| 相關連結 | |
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