Tie Strength, Green Expertise, and Interpersonal Influences on Green Purchase Behavior: The Case of Organic Food Consumption in an Emerging Market
學年 104
學期 2
發表日期 2016-06-27
作品名稱 Tie Strength, Green Expertise, and Interpersonal Influences on Green Purchase Behavior: The Case of Organic Food Consumption in an Emerging Market
作品名稱（其他語言）
著者 Chang, Sheng-Hsiung
作品所屬單位
出版者
會議名稱 Academy of International Business (AIB) Annual Meeting 2016
會議地點 New Orleans, U.S.
摘要 In an emerging economy context, this paper examine the determinants of green consumers’ purchase behavior on organic food by analyzing the impact of word-of mouth effects (i.e. tie strength, sender’s green expertise, receiver’s green expertise), conformity behaviors (i.e. normative interpersonal influence and informational interpersonal influence) on green purchase intention. The authors conducted a quantitative study based on a survey in Taiwan. Data collection was implemented in a convenience sampling method. Through structural equation modelling (SEM) analysis, data was analyzed and the empirical results indicate that tie strength, sender’s green expertise, and receiver’s green expertise has a positive influence on green consumer’s susceptibility to informational interpersonal influences and normative interpersonal influences, separately. In addition, informational interpersonal influences and normative interpersonal influences both has a positive relationship with green purchase intention, which will further positively influence green purchase behavior. Finally, theoretical implications, managerial implications and avenues for future research are addressed.
關鍵字 green purchase behavior;interpersonal influences;tie strength;green expertise;emerging market
語言 en_US
收錄於
會議性質 國際
校內研討會地點 無
研討會時間 20160627~20160630
通訊作者
國別 USA
公開徵稿
出版型式
出處 Academy of International Business (AIB) Annual Meeting 2016 Proceedings
相關連結

機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/107311 )