教師資料查詢 | 類別: 會議論文 | 教師: 張勝雄 Sheng-hsiung Chang (瀏覽個人網頁)

標題:Tie Strength, Green Expertise, and Interpersonal Influences on Green Purchase Behavior: The Case of Organic Food Consumption in an Emerging Market
學年104
學期2
發表日期2016/06/27
作品名稱Tie Strength, Green Expertise, and Interpersonal Influences on Green Purchase Behavior: The Case of Organic Food Consumption in an Emerging Market
作品名稱(其他語言)
著者Chang, Sheng-Hsiung
作品所屬單位
出版者
會議名稱Academy of International Business (AIB) Annual Meeting 2016
會議地點New Orleans, U.S.
摘要In an emerging economy context, this paper examine the determinants of green consumers’ purchase behavior on organic food by analyzing the impact of word-of mouth effects (i.e. tie strength, sender’s green expertise, receiver’s green expertise), conformity behaviors (i.e. normative interpersonal influence and informational interpersonal influence) on green purchase intention. The authors conducted a quantitative study based on a survey in Taiwan. Data collection was implemented in a convenience sampling method. Through structural equation modelling (SEM) analysis, data was analyzed and the empirical results indicate that tie strength, sender’s green expertise, and receiver’s green expertise has a positive influence on green consumer’s susceptibility to informational interpersonal influences and normative interpersonal influences, separately. In addition, informational interpersonal influences and normative interpersonal influences both has a positive relationship with green purchase intention, which will further positively influence green purchase behavior. Finally, theoretical implications, managerial implications and avenues for future research are addressed.
關鍵字green purchase behavior;interpersonal influences;tie strength;green expertise;emerging market
語言英文(美國)
收錄於
會議性質國際
校內研討會地點
研討會時間20160627~20160630
通訊作者
國別美國
公開徵稿
出版型式
出處Academy of International Business (AIB) Annual Meeting 2016 Proceedings
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