教師資料查詢 | 類別: 期刊論文 | 教師: 李旭華 HSU-HUA LEE (瀏覽個人網頁)

標題:To Explore the Social Psychological Factors Influencing Outcomes of Health Websites
學年100
學期2
出版(發表)日期2012/06/01
作品名稱To Explore the Social Psychological Factors Influencing Outcomes of Health Websites
作品名稱(其他語言)
著者Lee, Hsu-Hua; Yang, Tsau-Tang; Tsai, Chung-Hung
單位
出版者
著錄名稱、卷期、頁數Advanced Science Letters 13(1), pp.774-779
摘要A health website is a health communication channel, as well as a corporate image to online customers. Reliable and popular health websites can provide customers with general healthcare information, and further reinforce hospital-customer relationships. This study examines the effect of three social psychological factors (perceived benefit, perceived interactivity, and perceived trust) on health website outcomes (web usage, web satisfaction, and web loyalty). Structural equation modeling reveals that these three social psychological factors determine web usage, which in turn influences web satisfaction and loyalty. Besides, two social psychological factors (perceived benefit, and perceived interactivity) have significant effects on web usage. Meanwhile, web usage and web satisfaction are both significant predictors of web loyalty. Further investigation reveals that social psychological factors have both direct and indirect influences on web outcomes. This study emphasizes the importance of social psychological factors in the progress towards success of health websites. These findings provide important implications for managers and developers of health websites, indicating that patients are not only web users with trust and information needs, but also customers with service and interaction needs.
關鍵字
語言英文(美國)
ISSN1936-6612;1936-7317
期刊性質國外
收錄於
產學合作
通訊作者
審稿制度
國別美國
公開徵稿
出版型式,電子版,紙本
相關連結
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