教師資料查詢 | 類別: 期刊論文 | 教師: 吳坤山 WU, KUN-SHAN (瀏覽個人網頁)

標題:Identifying Communities and Influential node in Facebook Fan Page– A Case Study of FJU 2013 Ad Camp
學年104
學期2
出版(發表)日期2016/02/25
作品名稱Identifying Communities and Influential node in Facebook Fan Page– A Case Study of FJU 2013 Ad Camp
作品名稱(其他語言)
著者Wu, Kun-Shan; Chang, Pei-Chuan
單位
出版者
著錄名稱、卷期、頁數International Journal of Web Based Communities 12(4), p.376-392
摘要In this paper, we contribute to the understanding of a business-like Facebook fan page by investigating the network structure of FJU ad camp fan page created exclusively for summer camp recruitment. In our approach, we first characterise the network structure of ad camp Facebook fan-page. We then use motif simplification technique to reveal the construct of the network. In this network, we discover 27 different cliques of different size that each composed by completely connected nodes inside. We compute group and node specific metrics, and identify influential nodes in the Facebook fan page by using network- and node-level measures. We discuss the clique and its role as an influential 'hub' in information dissemination. Understanding how influential nodes related to each other and exert their influence in a social network can help campaign organiser to initiate an effective social media campaign.
關鍵字social networks;social network analysis;SNA;NodeXL;PageRank;motif simplification;Facebook;1-degree networks;strong ties;weak ties;centrality measures;community identification;influential nodes;fan pages, case study;online communities;virtual communities;web based communities;FJU ad camp;summer camp recruitment;summer camps;cliques;information dissemination;social media campaigns
語言英文
ISSN
期刊性質國外
收錄於EI;
產學合作
通訊作者
審稿制度
國別瑞士
公開徵稿
出版型式,電子版
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