教師資料查詢 | 類別: 期刊論文 | 教師: 曾忠蕙 Tseng, Chung-hui (瀏覽個人網頁)

標題:USING AUGMENTED REALITY TO REINFORCE VIVID MEMORIES AND PRODUCE A DIGITAL INTERACTIVE EXPERIENCE
學年104
學期1
出版(發表)日期2015/12/02
作品名稱USING AUGMENTED REALITY TO REINFORCE VIVID MEMORIES AND PRODUCE A DIGITAL INTERACTIVE EXPERIENCE
作品名稱(其他語言)以擴增實境強化生動性記憶與形成數位互動經驗之研究
著者黃增隆; 曾忠蕙
單位
出版者
著錄名稱、卷期、頁數Journal of Electronic Commerce Research, 16(4), pp.307-328
摘要This study determined that in an interactive augmented-reality context, vivid memories substantially influence four types of online exploratory consumption behavior (i.e., concentration, exploratory consumption behavior, playfulness, and time distortion), based on script theory. In addition, this study indicates that in an interactive augmented-reality context, consumers' sense of ownership control and autotelic need for touch significantly influence the relationship between vivid memories and the four types of exploratory consumption behavior, based on self-referencing theory. The results of this study can assist online vendors in using augmented-reality interactive technology for establishing consumer persuasion models.
關鍵字Ownership control;Need for touch;Vividness memories;Augmented-reality;Interactive technology (ARIT)
語言英文(美國)
ISSN1526-6133;1938-9027
期刊性質國外
收錄於SSCI;
產學合作
通訊作者
審稿制度
國別美國
公開徵稿
出版型式,電子版,紙本
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