教師資料查詢 | 類別: 期刊論文 | 教師: 李大經 LE TA-CHING (瀏覽個人網頁)

標題:An Efficiency Prediction of Mobility Solutions in Direct Selling Businesses of Mainland China
學年103
學期2
出版(發表)日期2015/06/30
作品名稱An Efficiency Prediction of Mobility Solutions in Direct Selling Businesses of Mainland China
作品名稱(其他語言)
著者張紘炬; Horng Jinh Chang; 李大經; Ta-Ching Lee
單位
出版者
著錄名稱、卷期、頁數International Journal of Information and Management Sciences26, pp.181-197
摘要In this empirical research, the subjects were renowned direct sellers in China, and the survey was conducted with a questionnaire to (1) investigate whether adaptive marketing has any positive impact on sales performance through reliability and validity analyses, (2) analyze the comparison between direct and indirect impact and define the best analysis model, and (3) find out through reliability and validity analyses whether the introduction of mobile solutions to direct selling companies and salespeople has any positive impact on sales performance. This experiment is a theoretical and empirical investigation into the framework using the AMOS software. The model that considers the indirect impact between each dimension is better than the one that considers the direct impact. Adaptive marketing also positively impacts sales performance. The introduction of mobile solutions to the direct selling industry can improve sales capacity and benefit sales performance.
關鍵字直銷業;信度分析;適應性行銷;行動化;AMOS;Direct selling;Reliability analysis;Adaptive marketing;Mobility
語言英文(美國)
ISSN1017-1819
期刊性質國內
收錄於EI;
產學合作
通訊作者李大經 Ta-Ching Lee
審稿制度
國別中華民國
公開徵稿
出版型式,電子版,紙本
相關連結
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