The Study of Mobility Solution System Design on China Direct Selling Industry
學年 103
學期 2
出版（發表）日期 2015-07-01
作品名稱 The Study of Mobility Solution System Design on China Direct Selling Industry
作品名稱（其他語言）
著者 Horng Jinh Chang; Ta-Ching Lee
單位
出版者
著錄名稱、卷期、頁數 Open Journal of Social Sciences 3(7), pp.139-147
摘要 The article designs a mobility solution for direct selling industry by smartphone. The design of the mobility solution focuses on Mobile Learning (M-Learing) that assists the direct selling company and direct sales to enhance their sales performance and company operation anytime and anywhere with mobile smartphone. It also applies the key concept of enhancing the selling skill to familiar with direct sell company’s product anytime. On the other hand, Mobile Learning can play a role of standardization with multi-media contact. In the study, prototype systems were designed with a set of smartphone user interfaces. The study selected two groups of participants: one used existing learning content in personal computer, and another one used the same content with modified format via smartphone, 300 people in total. The evaluation of the result found that there were more than 80% of mobile solution participants getting higher scores in the evaluation of learning result and 12 times higher visibility of product than traditional way on personal computer. This is a proven mobile solution which can increase the performance of sales in direct selling industry.
關鍵字 Direct Selling;M-Learning;Mobile Solution;Mobility;Sales Performance;Smartphone
語言 en_US
ISSN 2327-5960
期刊性質 國外
收錄於
產學合作
通訊作者 李大經 Ta-Ching Lee
審稿制度 否
國別 USA
公開徵稿
出版型式 ,電子版
相關連結

機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/104355 )

SDGS 優質教育,產業創新與基礎設施