教師資料查詢 | 類別: 期刊論文 | 教師: 吳坤山 WU, KUN-SHAN (瀏覽個人網頁)

標題:TOPSIS mathematical model for ranking of political campaign TV programs order
學年102
學期1
出版(發表)日期2014/01/01
作品名稱TOPSIS mathematical model for ranking of political campaign TV programs order
作品名稱(其他語言)
著者Wu, Kun-Shan; Chang, Pei-Chuan
單位
出版者
著錄名稱、卷期、頁數International Journal of Applied Mathematics and Statistics 52(7), p.167-174
摘要Advertising needs to reach consumer in a cost-efficient way, and media vehicles which carry advertising message play a central role in this regard. Media planners need to find a simple evaluation method to help them in deciding the priority for media vehicle mix.The first 5 special municipalities and new mayor election were held in 2010 in Taiwan, this case study describes an investigation of the TV program selection by using the Technique for Order Preference by Similarity to IdealSolution (TOPSIS). Taking into consideration of TV program raring, program type and CPRP, this study proved that the TOPSIS method can be utilized in the media vehicle priority selection and can be guided in the subsequent related studies.
關鍵字TOPSIS method;multi-attribute decision;media selection;advertising vehicle;GRP (or CPRP)
語言英文
ISSN0973-7545
期刊性質國外
收錄於EI;
產學合作
通訊作者Chang, Pei-Chuan
審稿制度
國別印度
公開徵稿
出版型式,電子版
相關連結
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