教師資料查詢 | 類別: 期刊論文 | 教師: 吳坤山 WU, KUN-SHAN (瀏覽個人網頁)

標題:Integrating Altruism and the Theory of Planned Behavior to Predict Patronage Intention of a Green Hotel
學年104
學期1
出版(發表)日期2015/08/16
作品名稱Integrating Altruism and the Theory of Planned Behavior to Predict Patronage Intention of a Green Hotel
作品名稱(其他語言)
著者Teng, Yi-Man; Wu, Kun-Shan; Liu, Hsiao-Hui
單位
出版者
著錄名稱、卷期、頁數Journal of Hospitality & Tourism Research 39(3), pp.299-315
摘要This study describes the use of the new model of environmental behavior, which links altruism with the theory of planned behavior (TPB), to predict the relatively difficult behavioral intention of visiting a green hotel in Taiwan. The objectives of the study are threefold. First, the authors empirically examine how individual characteristics of the TPB model affect traveler intention to visit green hotels; second, they apply a TPB model to construct an amended model that focuses on altruism, imported from psychology-based research. Third, by capturing the affective component that motivates behavioral intention, the altruism construct will help bolster the TPB model to the domain of visiting a green hotel. The findings show that attitude, subjective norms, perceived behavioral control, and altruism all positively affect customer intention to visit a green hotel. This study also derives wider implications for managers in the hospitality industry, both from a theoretical and practical viewpoint.
關鍵字green hotels;theory of planned behavior;attitude;subjective norms;behavioral intention;altruism
語言英文(美國)
ISSN1096-3480
期刊性質國外
收錄於SSCI;
產學合作
通訊作者Yi-Man Teng
審稿制度
國別美國
公開徵稿
出版型式,電子版
相關連結
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