教師資料查詢 | 類別: 期刊論文 | 教師: 方郁惠 Yu-hui Fang (瀏覽個人網頁)

標題:Perceived deception in online auctions: Antecedents and consequences
學年103
學期1
出版(發表)日期2014/08/01
作品名稱Perceived deception in online auctions: Antecedents and consequences
作品名稱(其他語言)
著者Fang, Yu-Hui; Li, Chia-Ying
單位
出版者
著錄名稱、卷期、頁數Human Systems Management 33(4), p.181-197
摘要Despite the explosive growth of electronic commerce, individuals hesitate to shop online due to acts of deception, a behavior which is especially exaggerated on auction websites. The study explores antecedents of perceived deception from a deceptive impression management (IM) perspective to understand the consumer purchase decision process in online auctions. This study proposes online deceptive IM as the antecedent of perceived deception, and trust and transaction intention as consequences of perceived deception in online auctions. The study discusses the moderating effects of involvement with the online channel in consumer decision making. Possible approaches to addressing online deception are provided.
關鍵字Deception;impression management;involvement;online auctions;online interactivity
語言英文
ISSN1875-8703;0167-2533
期刊性質國外
收錄於EI;
產學合作
通訊作者Chia-Ying Li
審稿制度
國別荷蘭
公開徵稿
出版型式,電子版,紙本
相關連結
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