| 標題：Prediction of members’ repurchase rates with time weight function |
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| 學年 | 102 |
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| 學期 | 1 |
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| 出版（發表）日期 | 2013/09/01 |
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| 作品名稱 | Prediction of members’ repurchase rates with time weight function |
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| 作品名稱（其他語言） | |
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| 著者 | Chen, Chun-Hao; Chiang, Rui-Dong; Wong, Yi-Hsin; Chu, Huan-Chen |
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| 單位 | 淡江大學資訊工程學系 |
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| 出版者 | Heidelberg: Springer |
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| 著錄名稱、卷期、頁數 | Soft Computing 17(9), pp.1711-1723 |
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| 摘要 | Customer relationship management (CRM) leverages historical users’ behaviors to dawn effort of enhancing customer satisfaction and loyalty. Thus, constructing a successful customer profile plays a critical role in CRM. In this study, we are expected to predict the repurchase rates for the registered members at the specific category of e-shop. However, customers’ preferences change over time. To capture the preference drifts of the members, we propose a novel and simple time function to increase/decrease the weight of the old data in evaluating various members’ past behaviors. Then, we construct a repurchase index with time factor (RIT) model to effectively predict repurchase rates. The marketers of e-shop can thus target the members with high repurchase rates. Experimental results with a real dataset have demonstrated that this RIT model can be practically implemented and provide satisfactory results. |
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| 關鍵字 | CRM customer profile; Time function; Concept drift; Repurchase rate prediction |
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| 語言 | 英文 |
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| ISSN | 1432-7643;1433-7479 |
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| 期刊性質 | 國外 |
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| 收錄於 | SCI; |
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| 產學合作 | |
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| 通訊作者 | Chiang, Rui-Dong |
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| 審稿制度 | 否 |
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| 國別 | 德國 |
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| 公開徵稿 | |
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| 出版型式 | ,電子版,紙本 |
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| 相關連結 | |
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