教師資料查詢 | 類別: 期刊論文 | 教師: 蔣璿東 Chiang Ding-an (瀏覽個人網頁)

標題:Combing customer profiles for members' return visit rate predictions
學年101
學期2
出版(發表)日期2013/02/01
作品名稱Combing customer profiles for members' return visit rate predictions
作品名稱(其他語言)
著者Chen, Chun-Hao; Chiang, Rui-Dong; Wong, Yi-Hsin; Chu, Huan-Chen
單位淡江大學資訊工程學系
出版者Kumamoto: ICIC International
著錄名稱、卷期、頁數International Journal of Innovative Computing, Information and Control 9(2), pp.503-523
摘要The major profit of companies in Taiwan is generated by online advertising and e-commerce. Effective advertising requires predicting how a user responds to an advertisement and then targeting (presenting the advertisement) to reflect users’ favor. As customers’ preferences may change over time, we take the different types of past behavior patterns of the registered members to capture concept drifts. Then, we combine the click preference index (CPI) and the preference drifts to propose a Behavioral Preference (BP) model, and to predict the members’ return visit rates in the specific category of the portal site. The marketers of the portal site can target the registered members with high return visit rates and design corresponding marketing strategies. The experimental results with a real dataset show that our model can effectively predict the registered members’ return visit rates.
關鍵字
語言英文
ISSN1349-4198
期刊性質國外
收錄於EI;
產學合作
通訊作者Chiang, Rui-Dong
審稿制度
國別日本
公開徵稿
出版型式,紙本
相關連結
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