教師資料查詢 | 類別: 期刊論文 | 教師: 曾忠蕙 Tseng, Chung-hui (瀏覽個人網頁)

標題:Value Creation from a Food Traceability System Based on a Hierarchical Model of Consumer Personality Traits
學年102
學期1
出版(發表)日期2013/09/01
作品名稱Value Creation from a Food Traceability System Based on a Hierarchical Model of Consumer Personality Traits
作品名稱(其他語言)
著者Aihwa Chang; Tseng, Chung-Hui; Chu, Min-yeh
單位淡江大學國際企業學系
出版者Bingley: Emerald Group Publishing Limited
著錄名稱、卷期、頁數British Food Journal 115(9), pp.1361-1380
摘要Purpose
– A food traceability system that provides detailed information on food production, processing, transfer, and distribution can create value in food exchange. This study aims to investigate which type of consumer personality places greater value on the food traceability label.

Design/methodology/approach
– According to the meta-theoretic model of motivation and personality (3M), this study develops a framework that links personality traits with food safety issues. Data are collected from a survey of consumers in shopping malls. The research hypotheses are tested using structural equation modeling.

Findings
– Based on the 3M hierarchical model, consumers who have open, conscientious, and extroverted personalities, and material and body needs tend to have higher needs for learning and health consciousness. They care more for food value and have positive perception of food traceability labels. This results in intentions to purchase products with a food traceability label.

Practical implications
– Using their conclusions on the relationship of personality traits with a food traceability system, the authors provide suggestions for businesses planning marketing strategies to gain competitive advantages. For consumers, a food traceability system creates value in food exchange. Regarding policy concerns, the government should regulate the implementation of a food traceability label to disclose comprehensive information regarding food safety.

Originality/value
– Although various constructs are linked to food traceability, few studies have focused on the value of food exchange. Consumers with specific personality characteristics have different perceptions and reactions to a food traceability system. This study can fill the knowledge gap regarding the relationship between the value of food exchange and consumer personality traits.
關鍵字Consumer behaviour;Food safety;Personality
語言英文
ISSN0007-070X
期刊性質國外
收錄於SCI;
產學合作
通訊作者曾忠蕙
審稿制度
國別英國
公開徵稿
出版型式,電子版,紙本
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