教師資料查詢 | 類別: 期刊論文 | 教師: 陳怡妃 I-FEI CHEN (瀏覽個人網頁)

標題:Incremental performance of an eChannel addition: Long-term and volatility consideration perspectives
學年102
學期1
出版(發表)日期2014/01/01
作品名稱Incremental performance of an eChannel addition: Long-term and volatility consideration perspectives
作品名稱(其他語言)
著者Lee, Yung-Hsin; Chen, Lily Shui-Lien; Chen, I-Fei; Lin, Bing-Huei
單位淡江大學管理科學學系
出版者Bingley: Emerald Group Publishing Limited
著錄名稱、卷期、頁數Internet Research 24(1), pp.46-62
摘要Purpose
– The purpose of this paper is to use the Black-Scholes-Merton option pricing model to evaluate the incremental performance of an eChannel addition.
Design/methodology/approach
– Data were collected from 53 Taiwan financial services firms. In total, 33 of them introduced their online services, whereas the other 20 firms did not introduce their online services during the period under examination.
Findings
– The research findings show that firm asset values increase following eChannel additions. Thus, eChannel additions enhance firm financial performance. A further analysis comparing the performance between firms with and without eChannel additions also shows that firms with eChannel additions have higher asset value growth rates, which further validates the capacity of eChannel additions to enhance financial performance.
Practical implications
– Managers and shareholders in firms making eChannel additions are not required to be concerned regarding stock price volatility, and managers in firms without any eChannel investment could use eChannels to enhance their stock price and seize future opportunities. Using eChannel is a valid approach for firms to provide enhanced services to current customers, access new markets, and extend market coverage, thus enhancing overall financial performance. Investors could confide those firms implementing eChannel additions.
Originality/value
– Studies investigating whether eChannel additions enhance firm financial performance are scant. No study has evaluated performance from a long-term perspective or from a volatility aspect (both are important considerations in eChannel performance evaluation). The research represents a pioneering work that empirically investigates these issues.
關鍵字Internet channel;Black-Scholes-Merton option pricing model; eChannel;eChannel performance
語言英文
ISSN1066-2243
期刊性質國外
收錄於SCI;SSCI;
產學合作
通訊作者陳水蓮
審稿制度
國別英國
公開徵稿
出版型式,電子版,紙本
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