教師資料查詢 | 類別: 期刊論文 | 教師: 陳怡妃 I-FEI CHEN (瀏覽個人網頁)

標題:Behavioral scoring model for bank customers using data envelopment analysis
學年100
學期1
出版(發表)日期2012/01/01
作品名稱Behavioral scoring model for bank customers using data envelopment analysis
作品名稱(其他語言)
著者I-Fei Chen; Chi-Jie Lu; Tian-Shyug Lee; Chung-Ta Lee
單位管理科學學系暨研究所
出版者Journal of Data Analysis
著錄名稱、卷期、頁數Studies in Computational Intelligence 7(2), pp.103-124
摘要This study proposes a behavior scoring model based on data envelopment analysis (DEA) to classify the customers into the high contribution and low contribution customers. Then, the low contribution customers are examined by using the slack analysis of DEA model to promote their contributions. The experiment results showed that the proposed method can provide indeed directions for bank to improve the contribution of the low contribution customers, and facilitates marketing strategy development.
關鍵字
語言英文
ISSN1860-949X;1860-9503
期刊性質國外
收錄於
產學合作
通訊作者
審稿制度
國別德國
公開徵稿
出版型式,電子版,紙本
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