教師資料查詢 | 類別: 期刊論文 | 教師: 張瑋倫 Chang Wei-lun (瀏覽個人網頁)

標題:Estimating Trust Value: A Social Network Perspective
學年104
學期1
出版(發表)日期2015/12/01
作品名稱Estimating Trust Value: A Social Network Perspective
作品名稱(其他語言)
著者Chang, Wei-Lun; Arleen N. Diaz; Patrick Hung
單位淡江大學企業管理學系
出版者New York: Springer New York LLC
著錄名稱、卷期、頁數Information Systems Frontiers 17(6), p.1381–1400
摘要This research introduces the concept of social distance, which is drawn from clustering methods applied to the social network user base; and incorporates distance in the estimation of trust, as well as user-generated ratings. The trust value estimated will serve as a metric for filtering and sorting content of any kind based on the trustworthiness of the creator. The results revealed that it is possible to provide an estimated measure of trust within individuals in a social network, that clustering methods were of significant help into said evaluation, and that the integration of other variables affecting the building of trust. Results also showed that higher rating scores combined with shorter social distances provide satisfactory trust values, while the opposite happened for subjects presenting lower rating scores in combination with longer distances. This study contributes to the current literature on trust estimation and social networks role in such endeavors.
關鍵字Trust value;Social network;Self-organizing maps;Online rating systems
語言英文(美國)
ISSN1387-3326
期刊性質國外
收錄於SCI;
產學合作
通訊作者
審稿制度
國別美國
公開徵稿
出版型式,電子版,紙本
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