教師資料查詢 | 類別: 期刊論文 | 教師: 張敬珣 Chang, Ching-hsun (瀏覽個人網頁)

標題:The influence of greenwash on green word-of-mouth (green WOM): the mediation effects of green perceived quality and green satisfaction
學年103
學期1
出版(發表)日期2014/09/01
作品名稱The influence of greenwash on green word-of-mouth (green WOM): the mediation effects of green perceived quality and green satisfaction
作品名稱(其他語言)
著者Chen, Yu-Shan; Lin, Chang-Liang; Chang, Ching-Hsun
單位淡江大學企業管理學系
出版者Dordrecht: Springer Netherlands
著錄名稱、卷期、頁數Quality & Quantity 48(5), pp.2411-2425
摘要The study discusses the influence of greenwash on green word-of-mouth (green WOM) and explores the mediation roles of green perceived quality and green satisfaction. The research object of this study focuses on Taiwanese consumers who have the experience to purchase information and electronics products in Taiwan. This research utilizes structural equation modeling to undertake an empirical study. The results indicate that greenwash negatively affects green WOM. Besides, this paper proves that greenwash negatively impacts green perceived quality and green satisfaction which would positively influence green WOM. This study demonstrates that green perceived quality and green satisfaction mediate the negative relationship between greenwash and green WOM. It means that greenwash does not only have a directly negative effect on green WOM, but also have an indirectly negative effect on it via green perceived quality and green satisfaction. Thus, this study suggests that companies should decrease their greenwash behaviors and enhance their consumers’ green perceived quality and green satisfaction to increase their consumers’ green WOM.
關鍵字Greenwash;Green word-of-mouth (green WOM);Green perceived quality;Green satisfaction;Green marketing
語言英文
ISSN1573-7845
期刊性質國外
收錄於SSCI;
產學合作
通訊作者Chang, Ching-Hsun
審稿制度
國別荷蘭
公開徵稿
出版型式,電子版,紙本
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