教師資料查詢 | 類別: 會議論文 | 教師: 董逸帆 TUNG, YI-FAN (瀏覽個人網頁)

標題:Ready to accommodate emerging senior tourism and hospitality market? Younger generation’s perceptions about older adults and knowledge of aging
學年102
學期2
發表日期2014/05/14
作品名稱Ready to accommodate emerging senior tourism and hospitality market? Younger generation’s perceptions about older adults and knowledge of aging
作品名稱(其他語言)
著者Tung, Yi-Fan, Alex; Liang, Jr-Shiuan, Emily
作品所屬單位淡江大學國際觀光管理學系
出版者National Kaohsiung University of Hospitality and Tourism
會議名稱The 13th Asia Pacific Forum for Graduate Students Research in Tourism
會議地點Kaohsiung, Taiwan
摘要The study investigates university students’ perceptions about senior citizen and knowledge of aging via a mixed method approach. The qualitative evidence in this study suggests that younger generation in Taiwan tends to hold negative perceptions about the older adults and that, men are more likely to show negative perceptions than women. The quantitative evidence in this study indicates that younger generation in Taiwan has low level of aging knowledge. Negative perceptions about the senior citizen and low level of aging knowledge among younger generation present a challenge to accommodate the emerging senior tourist market in Taiwan.
關鍵字Senior tourism and hospitality market; Knowledge of aging; Perceptions about older adult
語言英文(美國)
收錄於
會議性質國際
校內研討會地點
研討會時間20140514~20140516
通訊作者Tung, Yi Fan
國別中華民國
公開徵稿Y
出版型式電子版
出處Proceedings of the 13th Asia Pacific Forum for Graduate Students Research in Tourism
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