教師資料查詢 | 類別: 期刊論文 | 教師: 陳海鳴 Chen, Hai-ming (瀏覽個人網頁)

標題:A Exploring the Dimensions of Personal Brands for Chief Executive Officers
學年103
學期1
出版(發表)日期2014/10/01
作品名稱A Exploring the Dimensions of Personal Brands for Chief Executive Officers
作品名稱(其他語言)
著者Chen, Hai Ming; Chung, Hsin-Mei
單位淡江大學管理科學學系
出版者Turlock: International Academy of Business and Economics
著錄名稱、卷期、頁數International Journal of Business and Strategy 15(1), pp.1-13
摘要The personal brand of celebrity has becoming common and essential, A CEO is the apex of a corporation, and his character, concepts, competency and values affect decision making. A CEO’s personal brand is a corporate symbol that improves the business brand and has a halo effect on customers, potential employees, and stakeholders.
Prior research on personal brands focuses to create a brand no parallel research has been conducted on the dimensions framework and measure scale for the CEO personal brand. This study attempts to construct a framework for identifying a personal brand that includes value, personality, leadership, and competency as the identify dimensions. This research develops the personal brand dimensions for identifying the brand of a CEO using literature reviews and interviews with professionals and scholars, which provide the direction for businesses to recognize the CEO’s personal brand.
關鍵字
語言英文(美國)
ISSN1553-9563
期刊性質國外
收錄於
產學合作
通訊作者Chen, Hai Ming
審稿制度
國別美國
公開徵稿
出版型式,電子版
相關連結
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