教師資料查詢 | 類別: 會議論文 | 教師: 阮聘茹 Juan, Pin-ju (瀏覽個人網頁)

標題:Tourism image of 2010 Taipei international flora exposition
學年102
學期2
發表日期2014/07/01
作品名稱Tourism image of 2010 Taipei international flora exposition
作品名稱(其他語言)
著者Juan, Peng-Yu; Juan, Pin-Ju
作品所屬單位淡江大學國際觀光管理學系
出版者Asia Pacific Tourism Association
會議名稱20th Asia Pacific Tourism Association Annual Conference
會議地點Ho Chi Minh City, Vietnam
摘要This purpose of this study was to investigate the research on image of 2010 Taipei international flora exposition, tourism service quality toward behavioral intension as the researching object and through the empirical study could verify the relationship among the image of 2010 Taipei international flora exposition, service quality and behavioral intension. In this work, a structure questionnaire is used in an on-site interview with the visitors of 2010 Taipei international flora exposition and the statistic analysis including descriptive statistics, factor analysis, correlating analysis and regression analysis are adopted.
關鍵字Event; Taipei International Flora Exposition; ;
tourism image; satisfaction
語言英文(美國)
收錄於
會議性質國際
校內研討會地點
研討會時間20140701~20140704
通訊作者阮聘茹
國別越南
公開徵稿Y
出版型式
出處The Proceedings of the 20th Annual Conference of the Asia Pacific Tourism Association, pp.267
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