教師資料查詢 | 類別: 期刊論文 | 教師: 李月華 Lee, Yueh-hua (瀏覽個人網頁)

標題:A Decision Framework for Cloud Service Selection for SMEs: AHP Analysis
學年102
學期1
出版(發表)日期2014/01/01
作品名稱A Decision Framework for Cloud Service Selection for SMEs: AHP Analysis
作品名稱(其他語言)
著者Lee, Yueh-Hua
單位淡江大學企業管理學系
出版者Scientific Online Publishing
著錄名稱、卷期、頁數SOP Transactions on Marketing Research 1(1), pp.51-61
摘要The purpose of this paper is to study how advances in cloud computing impact the processes of creating and running businesses over the tourism sector for small and medium-sized enterprises in Taiwan, and to identify the main factors that relate to the adoption of CRM cloud systems by SMEs. This study adopts two steps to build the structure of decision model with the analytic hierarchy process method. The findings confirm that factors affecting the adoption of Cloud CRM service in SMEs are grouped into four categories, which is financial benefits, marketing benefits, management factors, and environment factors. This study hopes to enhance the quality of the evaluation process, and help support SME decision makers in exploring their opportunities surrounding Cloud services adoption.
關鍵字Analytic Hierarchy Process;Cloud Service;Customer Relationship Management
語言英文(美國)
ISSN2374-5134
期刊性質國外
收錄於
產學合作
通訊作者
審稿制度
國別美國
公開徵稿
出版型式,電子版,紙本
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