教師資料查詢 | 類別: 會議論文 | 教師: 張瑋倫 Chang Wei-lun (瀏覽個人網頁)

標題:Service Alliance in Competition: A Game Theory Perspective
學年102
學期1
發表日期2013/08/15
作品名稱Service Alliance in Competition: A Game Theory Perspective
作品名稱(其他語言)
著者張瑋倫; 邱家鈴; 容健芳
作品所屬單位淡江大學企業管理學系
出版者Association for Information Systems
會議名稱19th Americas Conference on Information Systems (AMCIS)
會議地點Chicago, USA
摘要This research focuses on services based on alliance and devises a novel concept called service alliance. Service alliance uses service as the unit that companies can exchange, furnish, and share services in the alliance. Service alliance emphasizes on the representation and exchange for value of single service from an individual company. This research utilizes game theory to discuss the best action of service alliance in competition. We use airline industry as the example and expect to contribute to any service industry. The results show that four strategies are similar to the process from competition to cooperation. The best case is that the members in the alliance co-fund a new service team to serve all members. We hope the proposed concept can be applied to all service industry and create a new operation model for alliance.
關鍵字
語言英文(美國)
收錄於
會議性質國際
校內研討會地點
研討會時間20130815~20130817
通訊作者
國別美國
公開徵稿Y
出版型式電子版;紙本
出處
相關連結
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