教師資料查詢 | 類別: 期刊論文 | 教師: 胡名雯 Hu Ming-wen (瀏覽個人網頁)

標題:Strategic Entrepreneurship in Taiwan’s Food and Catering Industries: The Case of 85ºC Cafe Shop
學年104
學期1
出版(發表)日期2015/10/01
作品名稱Strategic Entrepreneurship in Taiwan’s Food and Catering Industries: The Case of 85ºC Cafe Shop
作品名稱(其他語言)
著者Yu, Fu-Lai Tony; Hu, Ming-Wen
單位淡江大學產業經濟學系
出版者New Delhi: Sage Publications India Pvt. Ltd.
著錄名稱、卷期、頁數Global Business Review 16(5), pp.891-902
摘要This paper presents a theory of strategic entrepreneurship based on the contributions of Austrian economists. The paper argues that the most significant feature of Taiwanese entrepreneurs is their ability to look for profit opportunities. After identifying a profit opportunity, they surf on the waves of the growing market. They are quick to respond to the rapidly changing environment. Some small firms in Taiwan may not conduct long-range planning. As long as they discover a profit opportunity that others have not yet noticed, they will enter the market and exploit profit margins. Though not as innovative as Henry Ford or Gill Gates which revolutionizes automotive industries and information technology industry respectively and drastically changes the everyday lives of the world economy, Taiwanese entrepreneurs are excellent adopters of technology. They are able to add some new attributes to the product so that the product differs slightly from the original one and fits into the unserved market. Furthermore, Taiwanese entrepreneurs utilize social network extensively. By using business network and personal relationship, they operate in nexus and hunt in pack in the market. Through social network, they support each other and create a “win win” situation for each other. Hence, we can conclude that unique features of these entrepreneurial strategies allow Taiwanese enterprises to compete in the global markets. This argument is applied to understand the business success of the 85ºC Café in which the shop currently competes face-to-face with the world known Starbucks café in Taiwan.
關鍵字Strategic entrepreneurship;Taiwan, 85o C Cafe Shop;food and catering industries;Austrian economics
語言英文
ISSN0972-1509
期刊性質國外
收錄於
產學合作
通訊作者Yu, Fu-Lai Tony
審稿制度
國別印度
公開徵稿
出版型式,電子版,紙本
相關連結
Google+ 推薦功能,讓全世界都能看到您的推薦!