教師資料查詢 | 類別: 期刊論文 | 教師: 孫嘉祈 Sun, Chia-chi (瀏覽個人網頁)

標題:A Three-Stage Model FOR Smart Phone Use Antecedents
學年102
學期2
出版(發表)日期2014/03/01
作品名稱A Three-Stage Model FOR Smart Phone Use Antecedents
作品名稱(其他語言)
著者Pan, Lee-Yun; Chang. Shih-Chi; Sun, Chia-chi
單位淡江大學國際企業學系
出版者Dordrecht: Springer Netherlands
著錄名稱、卷期、頁數Quality &; Quantity 48(2), pp.1107-1115
摘要Due to the widespread use of smart phones with enhanced functions, telecom service providers Have responded in a variety of contexts but have yet to attract enough customers as expected. Few studies have been conducted to understand antecedents for using smart phone mobile services in Taiwan. To acquire a better understanding of why people use smart phone mobile services, we used focus groups to investigate the smart phone consumption decision process. This study combined existing theories, Unified Theory of Acceptance and Use of Technology (UTAUT), perceived playfulness, with new factors discovered through focus groups, to develop a three-stage model for smart phone use antecedents. This model can be adopted by related operators and companies as a foundation for setting business strategies and marketing programs, and also as a reference for other researchers to examine the relationships in the model.
關鍵字Smartphone;Focus group;Perceived playfulness;Curiosity
語言
ISSN0033-5177
期刊性質國外
收錄於SSCI
產學合作
通訊作者
審稿制度
國別荷蘭
公開徵稿
出版型式電子版
相關連結
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