教師資料查詢 | 類別: 期刊論文 | 教師: 李月華 Lee, Yueh-hua (瀏覽個人網頁)

標題:Choice-Based Conjoint Model for Evaluating Consumers’ Purchasing Preferences for Battery Electric Vehicle Attributes
學年102
學期1
出版(發表)日期2014/01/01
作品名稱Choice-Based Conjoint Model for Evaluating Consumers’ Purchasing Preferences for Battery Electric Vehicle Attributes
作品名稱(其他語言)
著者Lee, Yueh-Hua; Wang, Chin-Mei; Lee, Wen-Ting
單位淡江大學企業管理學系
出版者Roorkee: Centre for Environment, Social and Economic Research Publications
著錄名稱、卷期、頁數International Journal of Applied Mathematics and Statistics 52(1), pp.159-171
摘要Selective conjoint-analysis studies can utilize pictorial displays to evaluate consumer preferences of various brand-name products and use the results of this evaluation to construct the groundwork for strategic plans of different enterprises. This study adopted choice-based conjoint (CBC) analysis and asked car owners and prospective car buyers to select various electric vehicle properties. Then, the logit model was used to assess the consumers’ preferences. This study found that the top three consumer purchasing preferences for electric vehicle attributes were battery recharge time, range, and horsepower. When it releases new products, the automobile industry (or the various automobile enterprises) can use the results of this study in developing strategic plans and strengthening its competitive advantages. Hence, the results of this study have practical implications for the industry and research implications for future related studies.
關鍵字Product attributes;consumer purchasing preferences;choice-based conjoint (CBC) analysis
語言英文
ISSN0973-1377
期刊性質國外
收錄於EI;
產學合作
通訊作者
審稿制度
國別印度
公開徵稿
出版型式,紙本
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