教師資料查詢 | 類別: 期刊論文 | 教師: 張紘炬 Horng-jinh Chang (瀏覽個人網頁)

標題:Targeting the Post-80’s Market: An MCDM Approach
學年101
學期1
出版(發表)日期2012/11/01
作品名稱Targeting the Post-80’s Market: An MCDM Approach
作品名稱(其他語言)
著者Chang, Horng-Jinh; Lii, Peir-Chyi; Yang, Feng-Mei
單位淡江大學管理科學學系暨研究所
出版者Gyeongju-si: Advanced Institute of Convergence Information Technology
著錄名稱、卷期、頁數Advances in information Sciences and Service Sciences(AISS) 4(20), pp.362-367
摘要The post 80’s generation has recently been becoming the main consumer base. The existing
literature on the post 80’s generation, however, emphasizes social, macro-economic, and reflections
on materialism perspectives rather than their standpoint as an influential consumer in terms of
marketing positioning. This study presents a consequences process showing a Taiwanese smartphone
manufacturer searching for an appropriate agent in East China in terms of an Multiple Criterion
Decision Making (MCDM) method. Subsequently, the survey results revealed some useful information
on post 80’s smartphone users. The conclusion provides numerous research directions that are worth
following for the study of targeting post 80’s consumers.
關鍵字The post-80s; Smartphone; Consumer Behavior; Target marketing
語言英文(美國)
ISSN1976-3700
期刊性質國外
收錄於EI;
產學合作
通訊作者Yang, Feng-Mei
審稿制度
國別韓國
公開徵稿
出版型式電子版;紙本;
相關連結
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