教師資料查詢 | 類別: 期刊論文 | 教師: 蔣璿東 Chiang Ding-an (瀏覽個人網頁)

標題:Combing Customer Profiles for Members' Repurchase Rate Predictions
學年101
學期2
出版(發表)日期2013/06/01
作品名稱Combing Customer Profiles for Members' Repurchase Rate Predictions
作品名稱(其他語言)
著者Wang, Yi-Hsin; Chiang, Rui-Dong; Chu, Huan-Chen
單位淡江大學資訊工程學系
出版者Oulu: Academy Publisher
著錄名稱、卷期、頁數Journal of Software 8(6), pp.1316-1326
摘要Customer relationship management (CRM) leverages historical users’ behaviors in order to dawn effort of enhancing customer satisfaction and loyalty. Thus, constructing a successful customer profile plays a critical role in CRM. As customers’ preferences may change over time, we take the different types of past behavior patterns of the registered members to capture concept drifts. Then, we combine the repurchase index (RI) and the preference drifts to propose a Behavioral Repurchase Prediction (BRP) model, and to predict the members’ repurchase rates in the specific category of the e-shop. The marketers of the e-shop can target the registered members with high repurchase rates and design corresponding marketing strategies. The experimental results with a real dataset show that our model can effectively predict the registered members’ repurchase rates.
關鍵字CRM; Customer profile; Concept drift detection; Repurchase rate prediction
語言英文
ISSN1796-217X
期刊性質國外
收錄於EI;
產學合作
通訊作者Chiang, Rui-Dong
審稿制度
國別芬蘭
公開徵稿
出版型式,紙本
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