教師資料查詢 | 類別: 期刊論文 | 教師: 吳坤山 WU, KUN-SHAN (瀏覽個人網頁)

標題:Environmental concerns, attitudes and behavior intention toward patronize green restaurant
學年102
學期1
出版(發表)日期2013/09/01
作品名稱Environmental concerns, attitudes and behavior intention toward patronize green restaurant
作品名稱(其他語言)
著者Wu, Kun-Shan; Huang, Di-Man; Teng, Yi-Man
單位淡江大學企業管理學系
出版者Zhengzhou City: Zhengzhou University
著錄名稱、卷期、頁數Life Science Journal 10(3), pp. 2329-2340
摘要This study aims to develop a behavior model of visiting a green restaurant and validate the relationships among consumers’ knowledge toward green restaurant, environmental concerns, attitudes and behavior intention. The objectives of the study are threefold. First, we empirically examine how individual characteristics of the consumers’ knowledge affect behavioral intention to dine the green restaurants. Second, we test the effect that focuses on consumers’ knowledge to environment concern and attitude imported from cognition-based research. Third, by capturing the affective component that motivates behavioral intention, these construct will help bolster the new thought to the domain of dining the green restaurant. The results of study revealed that consumers’ knowledge toward green restaurant significantly influenced the consumers’ environment concern, attitude but not behavioral intention of choosing green restaurant. And we also evidenced from the data that attitude plays as prominent significant predictors of the intention to visit to green restaurant among this study variables. This study also derives wider implications for managers in the hospitality industry, both from a theoretical and practical viewpoint.
關鍵字Green restaurant; consumers’ knowledge; environmental concern; attitude; intention
語言英文(美國)
ISSN1097-8135
期刊性質國外
收錄於
產學合作
通訊作者
審稿制度
國別中國
公開徵稿
出版型式電子版;紙本
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