教師資料查詢 | 類別: 期刊論文 | 教師: 李月華 Lee, Yueh-hua (瀏覽個人網頁)

標題:The Optimal Cooperative Relationship Evaluation Obtained Using TOPSIS Method
學年101
學期1
出版(發表)日期2013/01/01
作品名稱The Optimal Cooperative Relationship Evaluation Obtained Using TOPSIS Method
作品名稱(其他語言)
著者Lee, Yueh-Hua; Chuang, Chung-chu; Wu, Feng-Yi
單位淡江大學企業管理學系
出版者Uttarakhand: Centre for Environment, Social and Economic Research Publications
著錄名稱、卷期、頁數International Journal of Applied Mathematics and Statistics 41(11), pp.42-47
摘要Achieving optimal cooperative relationship is a growing concern among members of market channels because all members of the retail industry are increasingly linked to each other. The enterprises have a good cooperative relationship with the distributor to increase revenue, whereas a poor relationship improves the cost of communication. This study, using the Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) method for normalizing the collected data, is to investigate the distributors in food industry. Each criteria weight setting and the best revenue selection fully consider the cooperative relationship simultaneously from coercive power, communication, economic satisfaction and non-economic satisfaction. The results show that the optimal cooperative relationships exist for companies with revenues between 100 million to 500 million. Finally, this study proved that TOPSIS can be utilized in the business cooperative decision topic of discussion and could be followed in the subsequent related study.
關鍵字Power; communication; satisfaction; Technique for Order Preference by Similarity to Ideal Solution (TOPSIS)
語言zh_us
ISSN0973-1377;0973-7545
期刊性質國外
收錄於EI;
產學合作
通訊作者
審稿制度
國別印度
公開徵稿
出版型式電子版,紙本
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