International Subcontracting, Overseas Brand Creation and Subsidies | |
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學年 | 88 |
學期 | 1 |
發表日期 | 1999-12-20 |
作品名稱 | International Subcontracting, Overseas Brand Creation and Subsidies |
作品名稱(其他語言) | |
著者 | Liang, Wen-Jung; Mai, Chao-Cheng |
作品所屬單位 | 淡江大學產業經濟學系 |
出版者 | |
會議名稱 | 跨世紀經濟學國際學術論文研討會 |
會議地點 | 嘉義縣, 臺灣 |
摘要 | We examine the general-equilibrium effects of overseas brand creation and subsidies in a monopolistically competitive sector that produces differentiated products with subcontracting production. We find that the marketing effect on overseas demand, the subcontracted quantity effect and the business-stealing effect are crucial factors, which enable us to obtain the following conclusions. First, building up new brand abroad raises the price ratio, the subcontracted quantity and the number of varieties, while lowers the firm's output of final use in the host country under the condition that the marketing effect on overseas demand is sufficiently strong. Second, given the condition that the marketing effect on overseas demand is sufficiently strong, the government ought to provide subsidies to overseas brand creation if the subcontracted quantity effect or the business-stealing effect is sufficiently strong. |
關鍵字 | 國際外包;海外品牌;補貼;品牌創立;原廠委託製造;International Subcontracting;Overseas Brand;Subsidy;Brand Creation;Oem |
語言 | en |
收錄於 | |
會議性質 | 國際 |
校內研討會地點 | |
研討會時間 | 19991220~19991221 |
通訊作者 | |
國別 | TWN |
公開徵稿 | Y |
出版型式 | 紙本 |
出處 | 跨世紀經濟學國際學術論文研討會論文集,頁352-377 |
相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/95513 ) |