教師資料查詢 | 類別: 會議論文 | 教師: 麥朝成 Mai Chao-Cheng (瀏覽個人網頁)

標題:International Subcontracting, Overseas Brand Creation and Subsidies
學年88
學期1
發表日期1999/12/20
作品名稱International Subcontracting, Overseas Brand Creation and Subsidies
作品名稱(其他語言)
著者Liang, Wen-Jung; Mai, Chao-Cheng
作品所屬單位淡江大學產業經濟學系
出版者
會議名稱跨世紀經濟學國際學術論文研討會
會議地點嘉義縣, 臺灣
摘要We examine the general-equilibrium effects of overseas brand creation and subsidies in a monopolistically competitive sector that produces differentiated products with subcontracting production. We find that the marketing effect on overseas demand, the subcontracted quantity effect and the business-stealing effect are crucial factors, which enable us to obtain the following conclusions. First, building up new brand abroad raises the price ratio, the subcontracted quantity and the number of varieties, while lowers the firm's output of final use in the host country under the condition that the marketing effect on overseas demand is sufficiently strong. Second, given the condition that the marketing effect on overseas demand is sufficiently strong, the government ought to provide subsidies to overseas brand creation if the subcontracted quantity effect or the business-stealing effect is sufficiently strong.
關鍵字國際外包;海外品牌;補貼;品牌創立;原廠委託製造;International Subcontracting;Overseas Brand;Subsidy;Brand Creation;Oem
語言英文
收錄於
會議性質國際
校內研討會地點
研討會時間19991220~19991221
通訊作者
國別中華民國
公開徵稿Y
出版型式紙本
出處跨世紀經濟學國際學術論文研討會論文集頁352-377
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