International Subcontracting, Overseas Brand Creation and Subsidies
學年 88
學期 1
發表日期 1999-12-20
作品名稱 International Subcontracting, Overseas Brand Creation and Subsidies
作品名稱(其他語言)
著者 Liang, Wen-Jung; Mai, Chao-Cheng
作品所屬單位 淡江大學產業經濟學系
出版者
會議名稱 跨世紀經濟學國際學術論文研討會
會議地點 嘉義縣, 臺灣
摘要 We examine the general-equilibrium effects of overseas brand creation and subsidies in a monopolistically competitive sector that produces differentiated products with subcontracting production. We find that the marketing effect on overseas demand, the subcontracted quantity effect and the business-stealing effect are crucial factors, which enable us to obtain the following conclusions. First, building up new brand abroad raises the price ratio, the subcontracted quantity and the number of varieties, while lowers the firm's output of final use in the host country under the condition that the marketing effect on overseas demand is sufficiently strong. Second, given the condition that the marketing effect on overseas demand is sufficiently strong, the government ought to provide subsidies to overseas brand creation if the subcontracted quantity effect or the business-stealing effect is sufficiently strong.
關鍵字 國際外包;海外品牌;補貼;品牌創立;原廠委託製造;International Subcontracting;Overseas Brand;Subsidy;Brand Creation;Oem
語言 en
收錄於
會議性質 國際
校內研討會地點
研討會時間 19991220~19991221
通訊作者
國別 TWN
公開徵稿 Y
出版型式 紙本
出處 跨世紀經濟學國際學術論文研討會論文集,頁352-377
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