教師資料查詢 | 類別: 期刊論文 | 教師: 方郁惠 Yu-hui Fang (瀏覽個人網頁)

標題:On Online Repurchase Intentions: Antecedents and the Moderating Role of Switching Cost
學年102
學期1
出版(發表)日期2013/12/13
作品名稱On Online Repurchase Intentions: Antecedents and the Moderating Role of Switching Cost
作品名稱(其他語言)
著者Chiu, Chao-Min; Fang, Yu-Hui; Cheng, Hsiang-Lan; Yen, Chiahui
單位淡江大學會計學系
出版者Amsterdam: I O S Press
著錄名稱、卷期、頁數Human Systems Management 32(4), pp.283-296
摘要This study investigates the repeat purchase intention of experienced online buyers. In the research model, psychological contract violation is proposed as a formative second-order construct driven by distributive justice, procedural justice, interpersonal justice, and informational justice. Psychological contract violation is hypothesized to negatively affect satisfaction and trust in the online store, which in turn are hypothesized to positively affect repeat purchase intentions. Switching cost is hypothesized to negatively moderate the effects of satisfaction and trust on repeat purchase intention. Data collected from 162 of PChome's customers provide partial support for the research model. Results indicate that psychological contract violation is negatively associated with satisfaction and trust. Satisfaction is positively associated with buyers' repeat purchase intentions. A higher level of switching cost diminished satisfaction's effect on repeat purchase intention. Implications for theory and practice are discussed, and suggestions for future research are offered.
關鍵字Justice;psychological contract violation;satisfaction;switching cost;trust
語言英文
ISSN0167-2533;1875-8703
期刊性質國外
收錄於EI
產學合作
通訊作者Chiu, Chao-Min;
審稿制度
國別荷蘭
公開徵稿
出版型式紙本;電子版
相關連結
Google+ 推薦功能,讓全世界都能看到您的推薦!