教師資料查詢 | 類別: 期刊論文 | 教師: 范姜肱 FAN CHIANG, KU (瀏覽個人網頁)

標題:An examination of key factors influencing bancassurance success – Taiwan and mainland China evidence
學年99
學期1
出版(發表)日期2011/01/01
作品名稱An examination of key factors influencing bancassurance success – Taiwan and mainland China evidence
作品名稱(其他語言)
著者Fan, Chiang Ku; Cheng, Chen-Liang
單位淡江大學保險學系
出版者
著錄名稱、卷期、頁數The Service Industries Journal 31(11), pp.1887-1902
摘要The aims of this paper are first, a search for the key factors that influence bancassurance operation in Taiwan and mainland China; second, explore the weight of each key success (critical) factor (KSF); and third, identify performance gaps typically measured as performance minus KSFs. This study adopts the analytical hierarchy process to construct a framework of KSFs of bancassurance. Then, the importance–performance analysis is applied to identify the performance of each KSF for bancassurance. The findings mean that the strategy maker can identify the weakness and strength of their bancassurance strategy, and allocate their resources accordingly.
關鍵字bancassurance; analytical hierarchy process; Delphi study; key factor; importance–performance analysis
語言英文
ISSN0264-2069; 1743-9507
期刊性質國外
收錄於SSCI
產學合作
通訊作者Fan, Chiang Ku
審稿制度
國別英國
公開徵稿
出版型式紙本
相關連結
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