教師資料查詢 | 類別: 期刊論文 | 教師: 傅桂蘭 GUEY LAN FU (瀏覽個人網頁)

標題:A Multicriteria Analysis on the Strategies to Open Taiwan's Mobile Virtual Network Operators Services
學年95
學期2
出版(發表)日期2007/03/01
作品名稱A Multicriteria Analysis on the Strategies to Open Taiwan's Mobile Virtual Network Operators Services
作品名稱(其他語言)
著者Fu, Guey Lan; Yang, Chyan; Tzeng, Gwo Hshiung
單位淡江大學企業管理學系
出版者Singapore: World Scientific Publishing Co. Pte. Ltd.
著錄名稱、卷期、頁數International Journal of Information Technology & Decision Making 6(1), pp.85-112
摘要This study investigates the trends followed by MVNOs (Mobile Virtual Network Operators) in the last three years and analyzes the strategies that can contribute to the success of Taiwan's telecommunications industry and marketing. We apply the method and concept of PATTERN (Planning Assistance Through Technical Evaluation of Relevance Number) to establish relevant systems for searching out the key successful factors of strategies to attract MVNOs. We also use the fuzzy Multi-Criteria Decision Making (MCDM) method for analyzing the different preference of a decision group in the criteria weights and for ranking the alternatives in a fuzzy environment in order to provide a strategy scheme. These results provide a reference to assist telecommunications operators, 3G license owners, potential MVNOs, and equipment manufacturers when working out business plans.
關鍵字Analytic Hierarchy Process (AHP); Mobile Network Operator (MNO); Mobile Virtual Network Operators (MVNOs); Multiple Criteria Decision Making (MCDM); telecommunications
語言英文
ISSN0219-6220; 1793-6845
期刊性質國外
收錄於SCI
產學合作
通訊作者Tzeng, Gwo Hshiung
審稿制度
國別新加坡
公開徵稿
出版型式紙本
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