教師資料查詢 | 類別: 期刊論文 | 教師: 吳坤山 WU, KUN-SHAN (瀏覽個人網頁)

標題:Evaluating product sales promotion in Chinese restaurants: The TOPSIS approach
學年102
學期1
出版(發表)日期2013/10/01
作品名稱Evaluating product sales promotion in Chinese restaurants: The TOPSIS approach
作品名稱(其他語言)
著者Wu, Kun-Shan; Teng, Yi-Man; Goh, Alexis
單位淡江大學企業管理學系
出版者Kumamoto: ICIC International
著錄名稱、卷期、頁數ICIC Express Letters 7(10), pp.2867-2872
摘要The restaurant industry is one of the most difficult industries to operate efficiently because the prime costs of labor and food can take up as much as two thirds of sales for full-service restaurants. Restaurant operators need to find a simple evaluation
method to help them in deciding their star product for sales promotion. This study
addressed a case of Chinese restaurant selecting the best product to be featured in its annual product promotion through the Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) method. Taking into consideration the opinions of decision makers, evaluation criteria and weighting setting were decided and then applied. Finally, this study proved that the TOPSIS method can be utilized in the group decision topic of discussion and can be guided in the subsequent related studies.
關鍵字Product sales promotion; Technique for order preference by similarity to ideal solution (TOPSIS); Chinese restaurant; Evaluation; Multiple criteria decision making (MCDM)
語言英文
ISSN2867-2872;1881-803X
期刊性質國外
收錄於EI
產學合作
通訊作者
審稿制度
國別日本
公開徵稿
出版型式紙本
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