教師資料查詢 | 類別: 期刊論文 | 教師: 張敬珣 Chang, Ching-hsun (瀏覽個人網頁)

標題:Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk
學年101
學期2
出版(發表)日期2013/05/01
作品名稱Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk
作品名稱(其他語言)
著者Chen, Yu-Shan; Chang, Ching-Hsun
單位淡江大學企業管理學系
出版者Dordrecht: Springer Netherlands
著錄名稱、卷期、頁數Journal of Business Ethics 114(3), pp.489-500
摘要The paper explores the influence of greenwash
on green trust and discusses the mediation roles of green consumer confusion and green perceived risk. The research object of this study focuses on Taiwanese consumers who have the purchase experience of information and electronics products in Taiwan. This research employs an empirical study by means of the structural equation modeling. The results show that greenwash is negatively related to green trust. Therefore, this study suggests that companies must reduce their greenwash behaviors to enhance their consumers’ green trust. In addition, this study finds out that green consumer confusion and green perceived risk mediate the negative relationship between greenwash and green trust. The results also demonstrate that greenwash is positively associated with green consumer confusion and green perceived risk which would negatively affect green trust. It means that greenwash does not only negatively affect green trust directly but also negatively influence it via green consumer confusion and green perceived risk indirectly. Hence, if companies would like to reduce the negative relationship between greenwash and green trust,they need to decrease their consumers’ green consumer confusion and green perceived risk.
關鍵字Greenwash;Green trust;Green consumer confusion;Green perceived risk;Green marketing
語言英文
ISSN1573-0697
期刊性質國外
收錄於SSCI;
產學合作
通訊作者
審稿制度
國別荷蘭
公開徵稿
出版型式,電子版,紙本
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