The influence of novelty, flexibility, and synergy of package tours on tourist satisfaction: an analysis of structural equation modeling (SEM)
學年 100
學期 1
出版(發表)日期 2011-11-12
作品名稱 The influence of novelty, flexibility, and synergy of package tours on tourist satisfaction: an analysis of structural equation modeling (SEM)
作品名稱(其他語言)
著者 Lee, Yu-I; Chang, Ching-Hsun; Chen, Yu-Shan
單位 淡江大學企業管理學系
出版者 Dordrecht: Springer Netherlands
著錄名稱、卷期、頁數 Quality & Quantity 47(4), pp.1869-1882
摘要 This study utilizes structural equation modeling (SEM) to explore the positive effects of novelty, flexibility, and synergy of package tours on tourist satisfaction in the Taiwanese package tour industry. Although prior research pays much attention to discuss package tours, none explores the positive effects of the novelty, flexibility, and synergy of package tours on tourist satisfaction in the package tour industry. In order to fill this research gap, this study proposes three novel constructs-novelty, flexibility, and synergy of package tours-to explore their positive effects on tourist satisfaction in the Taiwanese package tour industry. The results of this study show that novelty, flexibility, and synergy of package tours positively affect tourist satisfaction. Therefore, tour operators can enhance the novelty, flexibility, and synergy of their package tours to enhance tourist satisfaction. Furthermore, this study suggests that Taiwanese tour operators should change their business models to adopt dynamic packaging entirely, because novelty, flexibility, and synergy of dynamic packaging are better than those of traditional package tours.
關鍵字 Package tour;Tourist satisfaction;Novelty;Flexibility;Synergy
語言 en
ISSN 1573-7845
期刊性質 國外
收錄於 SSCI
產學合作
通訊作者
審稿制度
國別 NLD
公開徵稿
出版型式 ,電子版,紙本
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