教師資料查詢 | 類別: 期刊論文 | 教師: 張敬珣 Chang, Ching-hsun (瀏覽個人網頁)

標題:The influence of novelty, flexibility, and synergy of package tours on tourist satisfaction: an analysis of structural equation modeling (SEM)
學年100
學期1
出版(發表)日期2011/11/12
作品名稱The influence of novelty, flexibility, and synergy of package tours on tourist satisfaction: an analysis of structural equation modeling (SEM)
作品名稱(其他語言)
著者Lee, Yu-I; Chang, Ching-Hsun; Chen, Yu-Shan
單位淡江大學企業管理學系
出版者Dordrecht: Springer Netherlands
著錄名稱、卷期、頁數Quality & Quantity 47(4), pp.1869-1882
摘要This study utilizes structural equation modeling (SEM) to explore the positive effects of novelty, flexibility, and synergy of package tours on tourist satisfaction in the Taiwanese package tour industry. Although prior research pays much attention to discuss package tours, none explores the positive effects of the novelty, flexibility, and synergy of package tours on tourist satisfaction in the package tour industry. In order to fill this research gap, this study proposes three novel constructs-novelty, flexibility, and synergy of package tours-to explore their positive effects on tourist satisfaction in the Taiwanese package tour industry. The results of this study show that novelty, flexibility, and synergy of package tours positively affect tourist satisfaction. Therefore, tour operators can enhance the novelty, flexibility, and synergy of their package tours to enhance tourist satisfaction. Furthermore, this study suggests that Taiwanese tour operators should change their business models to adopt dynamic packaging entirely, because novelty, flexibility, and synergy of dynamic packaging are better than those of traditional package tours.
關鍵字Package tour;Tourist satisfaction;Novelty;Flexibility;Synergy
語言英文
ISSN1573-7845
期刊性質國外
收錄於SSCI;
產學合作
通訊作者
審稿制度
國別荷蘭
公開徵稿
出版型式,電子版,紙本
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