教師資料查詢 | 類別: 期刊論文 | 教師: 陳水蓮 Chen, Shui-lien (瀏覽個人網頁)

標題:Impact of intangibility on perceived risk associated with online games
學年101
學期1
出版(發表)日期2012/10/01
作品名稱Impact of intangibility on perceived risk associated with online games
作品名稱(其他語言)
著者Chen, Lily Shui-lien; Lee, Yung-hsin; Wang, Shih-tse
單位淡江大學管理科學學系
出版者Abingdon: Taylor & Francis Ltd.
著錄名稱、卷期、頁數Behaviour & Information Technology 31(10), pp.1021-1032
摘要Online computer gaming is growing at a rapid pace. However, this phenomenon is stigmatised by many negative connotations. This study investigated the influence of intangibility on perceived risks (social, time, financial, physical, performance and psychology) among online gamers. The self-completed market survey questionnaire employs the Intangibility and Perceived Risk scales. Data were gathered in Taipei city, the biggest metropolitan areain Taiwan. Both public (1018) and online (400) voluntary interviews were conducted. The collected data were analysed with a structural equation model. There is a significant positive relationship between intangibility and alldimensions of perceived risk. The findings have managerial implications and future research is suggested.
關鍵字online gaming; online game; intangibility; perceived risk
語言英文
ISSN0144-929X; 1362-3001
期刊性質國外
收錄於SSCI;
產學合作
通訊作者Chen, Lily Shui-lien
審稿制度
國別英國
公開徵稿
出版型式電子版;紙本;
相關連結
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