| Impact of intangibility on perceived risk associated with online games | |
|---|---|
| 學年 | 101 |
| 學期 | 1 |
| 出版（發表）日期 | 2012-10-01 |
| 作品名稱 | Impact of intangibility on perceived risk associated with online games |
| 作品名稱（其他語言） | |
| 著者 | Chen, Lily Shui-lien; Lee, Yung-hsin; Wang, Shih-tse |
| 單位 | 淡江大學管理科學學系 |
| 出版者 | Abingdon: Taylor & Francis Ltd. |
| 著錄名稱、卷期、頁數 | Behaviour & Information Technology 31(10), pp.1021-1032 |
| 摘要 | Online computer gaming is growing at a rapid pace. However, this phenomenon is stigmatised by many negative connotations. This study investigated the influence of intangibility on perceived risks (social, time, financial, physical, performance and psychology) among online gamers. The self-completed market survey questionnaire employs the Intangibility and Perceived Risk scales. Data were gathered in Taipei city, the biggest metropolitan areain Taiwan. Both public (1018) and online (400) voluntary interviews were conducted. The collected data were analysed with a structural equation model. There is a significant positive relationship between intangibility and alldimensions of perceived risk. The findings have managerial implications and future research is suggested. |
| 關鍵字 | online gaming; online game; intangibility; perceived risk |
| 語言 | en |
| ISSN | 0144-929X; 1362-3001 |
| 期刊性質 | 國外 |
| 收錄於 | SSCI |
| 產學合作 | |
| 通訊作者 | Chen, Lily Shui-lien |
| 審稿制度 | 是 |
| 國別 | GBR |
| 公開徵稿 | |
| 出版型式 | 電子版 紙本 |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/77678 ) |
| SDGS | 優質教育 |
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