教師資料查詢 | 類別: 會議論文 | 教師: 廖述賢 LIAO SHU-HSIEN (瀏覽個人網頁)

標題:The Effects of Psychological Factors on Online Consumer Behavior
學年100
學期1
發表日期2011/12/06
作品名稱The Effects of Psychological Factors on Online Consumer Behavior
作品名稱(其他語言)
著者Liao, Shu-Hsien; Chung, Yu-Chun
作品所屬單位淡江大學管理科學學系
出版者
會議名稱Industrial Engineering and Engineering Management (IEEM), 2011 IEEE International Conference on
會議地點Singapore
摘要The topic of online consumer behavior has been examined under various contexts over these years. Although researchers from a variety of business disciplines have made significant progress over the past few years, there are very few studies that directly investigate the relationship between psychology and online consumer behavior. In view of this, this study provides a review of the relevant empirical literature and proposes a research framework. This proposed framework not only provides us with a cohesive view of the relationship between psychology and online consumer behavior, but also serves as a salient guideline for researchers in this area. This study concludes with a research agenda for the study of the relationship between psychology and online consumer behavior.
關鍵字Online consumer behavior;adoption;continuance;intention;psychology
語言英文
收錄於
會議性質國際
校內研討會地點
研討會時間20111206~20111209
通訊作者
國別新加坡
公開徵稿Y
出版型式
出處Industrial Engineering and Engineering Management (IEEM), 2011 IEEE International Conference on, pp.1380-1383
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