教師資料查詢 | 類別: 會議論文 | 教師: 廖述賢 LIAO SHU-HSIEN (瀏覽個人網頁)

標題:Application of TOPIS in Taiwan tourism market performance of listed tourist hotels
學年99
學期2
發表日期2011/05/21
作品名稱Application of TOPIS in Taiwan tourism market performance of listed tourist hotels
作品名稱(其他語言)
著者Liao, Shu-hsien; Kuo, Fang-I
作品所屬單位淡江大學管理科學學系
出版者Tamsui, Taipei: Tamkang University, Department of Management Sciences and Decision Making
會議名稱The 2011 International Conference in Management Sciences and Decision Making
會議地點Danshui, New Taipei City, Taiwan
摘要Taiwan's natural landscape and human culture as diverse and rich said as "Formosa", the major markets located in central Asia, has geographical advantages. Therefore, as an important industry, tourism industry has to develop a good opportunity. So that tourism is the industry without chimneys, and its role in the existence of the invisible, is to gather a consensus and far-reaching influence.
Facing natural disasters, epidemics, and international media coverage of the negative cross-strait relations will lead to an outsider to the security concerns of Taiwan's tourism, in addition to tourist hotel investment, operating costs are high, resulting in relatively high prices and undermining the international competitiveness of tourist hotels how to improve their own operations to ensure the competitive advantage of the industry being increasingly important. In this study, seven tourist hotels in the study sample, by TOPSIS method for financial performance evaluation, expectation through the objective analysis of the tourist hotels are listed for appraisal, To find out the relative performance of the company, so that tourist hotels have reference to the objectives and improve deficiencies and the competitiveness among industries and enhance international competitiveness.
關鍵字Tourist Hotel;Financial Indicators;Topsis
語言英文
收錄於
會議性質國際
校內研討會地點淡水校園
研討會時間20110521~20110521
通訊作者
國別中華民國
公開徵稿Y
出版型式
出處Proceedings of the 2011 International Conference in Management Sciences and Decision Making=2011年管理科學與經營決策國際學術研討會論文集, pp.471-475
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