教師資料查詢 | 類別: 會議論文 | 教師: 廖述賢 LIAO SHU-HSIEN (瀏覽個人網頁)

標題:Developing a Scale Measurement of Market Uncertainty: A Cluster Analysis on Taiwan’s Financial Services
學年98
學期1
發表日期2009/12/08
作品名稱Developing a Scale Measurement of Market Uncertainty: A Cluster Analysis on Taiwan’s Financial Services
作品名稱(其他語言)
著者Liao, S. H.; Chang, W. J.; Hu, T. C.; Lin, Y. W.
作品所屬單位淡江大學管理科學學系
出版者
會議名稱Industrial Engineering and Engineering Management, 2009. IEEM 2009. IEEE International Conference on
會議地點Hong Kong
摘要he way to ensure a company's long-term advantages for survival is to completely know market uncertainty. Though the financial services have been made great contributions to Taiwan's economic development, past research pays little attention on them without a scale development of market uncertainty. Building on extensive literature, a 53-item survey questionnaire was developed and 323 respondents from 28 domestic financial services were selected as the sample of this study. Using an exploratory factor analysis (EFA), we would retrieve four dimensions of market uncertainty, including market situation, market forecasting, market innovation and competitor's threats. Meanwhile, we would divide market uncertainty into three groups by cluster analysis and further verify them with business performance as well as project efficiency.
關鍵字Financial services;Market uncertainty;Scale development;Strategic management
語言英文
收錄於
會議性質國際
校內研討會地點
研討會時間20091208~20091211
通訊作者
國別香港
公開徵稿Y
出版型式
出處Industrial Engineering and Engineering Management, 2009. IEEM 2009. IEEE International Conference on, pp.2133-2137
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