教師資料查詢 | 類別: 期刊論文 | 教師: 廖述賢 LIAO SHU-HSIEN (瀏覽個人網頁)

標題:Mining Shopping Behavior in the Taiwan Luxury Products Market
學年101
學期1
出版(發表)日期2012/09/15
作品名稱Mining Shopping Behavior in the Taiwan Luxury Products Market
作品名稱(其他語言)
著者Wen, Chih-Hao; Liao, Shu-hsien; Chang, Wei-Ling; Hsu, Ping-Yu
單位淡江大學管理科學學系
出版者Pergamon
著錄名稱、卷期、頁數Expert Systems with Applications 39(12), pp.11257-11268
摘要The rapid growth of Taiwan’s economy has been accompanied by the country’s developing market for luxury products. To successfully establish the new market demand chain for the luxury industry in Taiwan, it is essential to understand customer preferences. Thus, this study uses an association rules approach and clustering analysis for data mining to mine knowledge among luxury product-buying customers in Taiwan. The results of knowledge extraction from data mining, illustrated as knowledge patterns, rules and knowledge maps, are used to make recommendations for future developments in the luxury products industry.
關鍵字Luxury products; Data mining; Brand spectrum; Product spectrum; Association rules; Clustering
語言英文(美國)
ISSN0957-4174
期刊性質國外
收錄於SCI
產學合作
通訊作者
審稿制度
國別英國
公開徵稿
出版型式紙本
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